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Sales & Marketing Conference
Building Skills of Small Business Owners
and the people who work for them

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See PowerPoint Slides Here

Monday, October 6, 2008
9:00 AM - 4:00 PM
8:00AM-8:45AM Check In
GTRI Conference Center
(Formerly GCATT)
250 14th Street, Atlanta GA

Georgia Tech, Midtown Atlanta

Next door to Georgia Public Broadcasting
 

The Program

 

Welcome from SCORE National

Christine Banning
Vice President of Marketing and Communications
The SCORE Association

Christine Banning is a marketing expert. She leads strategic brand management, marketing, marketing alliances and public relations and communications for SCORE nationally. She has successfully led SCORE’s digital marketing strategy, reaching nearly three million people each year. She speaks nationally on branding, entrepreneurship, small business identity, and marketing. Christine, who received her graduate degree from The American University in Washington, DC, serves on the Board of Directors of Dress for Success.

 

Critical Marketing Savvy You Need to Survive

Get the Marketing Right
Marketing is eighty percent of business, and if you don't get it right... there goes the business. Build a platform for understanding your target market segment and the necessary marketing strategy  for your business offering. The four "Ps" (Product, Price, Place, and Promotion) in the right combination lowers your marketing costs and increases your chances of success. 

  • Get the target market you desire.

  • Match your product/service with the appropriate pricing strategy.

  • Link your product/service to the right market outlets.

  • Create promotions that sell.

Dr. Joyce McGriff is the president of Banner Marketing Information Services, Inc. She has consulted with organizations on advertising, marketing, and marketing research for over 25 years. She is also an accomplished qualitative focus group moderator and has conducted well over 800 focus groups and in-depth interviews for over forty corporate and small business clients. Her service portfolio includes focus groups, depth interviews, observational, ethnography, concept and taste tests, retail site location, and more. Dr. McGriff is on the faculty in the Department of Business Administration-Marketing at Southern Polytechnic State University in Marietta.

 


Shameless Self-Promotion Keeps You Top of Mind

Magnetic Marketing: Getting Business to Come to You 
The more you market, the less you have to sell. Would you like to end making cold calls and begin attracting new business and making more money? This is a 3-part session presented by experts who will show you how they use low- and no-cost Internet strategies to shamelessly self-promote products or services.

  • Do your own public relations and get quoted in major media.

  • Boost your organic search engine rankings so business finds you.

  • Use social networking to build your reputation and revenue.

Peggy Duncan is a personal productivity expert and author of six books on organization, time management, and technology tips and tricks. Learn no-cost strategies that have placed her at the top of Google's search engine's organic results for her training expertise. And learn how she has built a national reputation by landing interviews with major media such as The TODAY show, The Wall Street Journal, The New York Times, Entrepreneur, Self, O-The Oprah Magazine, Black Enterprise, Real Simple, Fortune Small Business, and more (www.PeggyDuncan.com).
 

JB Brathwaite is an Internet technology coach and broadcast email expert and will show you how to use Web tools such as blogs, widgets, blidgets, affiliate programs, and more to increase your customer base and boost your productivity and profits (2TheNextLevel.com).

 

Brent Leary is a technology industry analyst, advisor, speaker, radio host, and award-winning blogger. He is co-founder and partner of CRM Essentials LLC, an Atlanta- based CRM advisory firm covering tools and strategies for improving business relationships. Brent, a blogger for Inc. and Black Enterprise magazines, will show you how to use social networks to build your business reputation and increase your bottom line (www.crm2.typepad.com).

 

Sales Training Anyone in Business Needs

Back to Basics: From Connection to Close!
Sales can be a daunting process, even for seasoned professionals. The key to successful selling is understanding that sales is a process NOT an event.  Once you know the basics of the sales process, you must work it consistently and persistently. And when you focus on knowing the competition, differentiating yourself, and getting into the mind of the customer, you sell more, more often!

  • Learn the top 10 sales blunders and how you can avoid them.

  • Differentiate yourself with a compelling USP (unique sales proposition).

  • Refocus your efforts on the 7 steps to great selling.

Barbara Giamanco capped a corporate sales career at Microsoft, where she led and trained sales teams and coached sales executives, before establishing Talent Builders, Inc., in 2002. She has more than 25 years of experience in selling to enterprise, mid-market, and retail accounts, and knows what it’s like to walk in the shoes of the sales person. During her career, her accounts have included American Express Worldwide, Motorola, Best Buy, Circuit City, Anheuser-Busch, Target, and Honeywell. Since establishing Talent Builders, Barb has worked with organizations to build high performing executive teams, develop leadership bench strength, build sales capabilities, hire the right people the first time, decrease turnover, and improve employee retention (www.talentbuildersinc.com).

 

Consultative Sales Skills You'll Use with Key Decision Makers

How to Get People to Buy from You 
The sales process for selling tangible goods is different from selling services and other intangibles. The business owner (salesperson) must understand the customer's needs and/or problems before a sale is made. Once this is accomplished, you must demonstrate how your services and/or products will solve the problem(s) or add to the customer's profit or well being.

  • Identify the market and the customer.

  • Probe to find the customer’s problems and/or needs.

  • Develop the right solution and get the order.

Jeffrey Mesquita BSIE MBA has spent over 25 years in sales and sales management. He took on the challenge more than once to build sales and service teams, and in one case, became the region of the year in the first year of operation. With this experience, he was hired to be on the faculty of the Keller Graduate School of Management, conducting courses in sales management.

 
Special Lunchtime Presentation


Get the Biggest Bang for your Buck on Cable TV!

As a small business owner, every penny counts, especially when deciding on an advertising strategy. Wasting advertising dollars in areas that do not fit your demographic or are geographically out of reach for your customer base is a costly expense. Cable advertising allows you to focus your advertising dollars in a specific geographic area (your backyard) on a network geared toward a specific demographic (your target audience). And if you're wondering how you would get a commercial produced, get the answers here.

Kim Waymer McClure has over 20 years experience in sales and marketing. She honed her skills in the pharmaceutical, telecom, and now television industry. 

Her current position is an Account Executive at Comcast Spotlight which is the advertising division of Comcast Cable. Prior to Comcast, Kim was a television producer for Black Family Channel where she produced commercials, promos, and children’s programming. Kim’s show “Lisa Knight and the Round Table,” was a 30-minute teen talk show and was recognized by the National Association for Multi-Ethnicity in Communications (NAMIC) as the Best Children’s Program in 2007. Lisa Knight shared this honor with “That’s So Raven.” 

Producing is a passion of Kim’s and marketing comes naturally to her.  Now she’s combining the two at Comcast Spotlight while working with clients by creating and producing their commercials and helping them reach their target market through affordable cable advertising.

All General Sessions So You Will Not Miss Anything!

Photo Gallery from Previous Conferences

$69.00* Per Person
Includes All Sessions, Lunch, Coffee Breaks

Space is Limited. This One-Day Event Will Sell Out Fast!

*Advance Registration


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